Why millennials don’t trust ads, real estate or social security

Fortune

This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com.

By Kate Taylor, Entrepreneur.com

Gen Y is apparently suspicious of tradition: according to a new report, millennials are over conventional advertising, home ownership and the promise of social security.

Millennials value authenticity more highly than the content itself when consuming news, according to a survey of 1,300 Elite Daily readers, nearly all in the millennial age range between the ages of 18 and 35, released by Elite Daily and Millennial Branding. As a result, they are relying on new ways to consume media, with 33 percent selecting blogs as their top media source. Fewer than 3 percent rank television news, magazines and books as influencing their decisions and only 1 percent said a compelling advertisement would make them trust a brand more.

« They’re used to not trusting CEOs and politicians and just corporations…

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