This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com.
By Kate Taylor, Entrepreneur.com
Gen Y is apparently suspicious of tradition: according to a new report, millennials are over conventional advertising, home ownership and the promise of social security.
Millennials value authenticity more highly than the content itself when consuming news, according to a survey of 1,300 Elite Daily readers, nearly all in the millennial age range between the ages of 18 and 35, released by Elite Daily and Millennial Branding. As a result, they are relying on new ways to consume media, with 33 percent selecting blogs as their top media source. Fewer than 3 percent rank television news, magazines and books as influencing their decisions and only 1 percent said a compelling advertisement would make them trust a brand more.
« They’re used to not trusting CEOs and politicians and just corporations…
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